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The sharks featured in the film were animatronic sharks built by Edge Innovations, who previously built sharks for movies such as Deep Blue Sea, Austin Powers in Goldmember, and even the Orca in Free Willy. According to Walt Conti, the head of Edge Innovations, two models for each shark were built. One “attacker” and one “swimmer.” Each of which required very different internal mechanisms. “Sharks are this total contrast of stealthy, cruising lurking and these intense bursts of power,” Conti says. “We split those two behaviors into two different types of models, and optimized each to do one of those things best.”
Although the movie was always going to be titled “Shark Night 3D” overseas Ellis fought for a name change for the North American release, at one point wanting to release the film under the title “Untitled Shark Thriller 3D. Bloody Disgusting would later compare the proposed title of the film to Elis’s previous film Snakes on a Plane (2006).